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Beau-coup Names Thomas Cole as Chief Executive Officer

Fast-growing Online Retailer Taps Industry Veteran for CEO Position to Lead Company Through Next Growth Phase

Mountain View, CA (August 25, 2009) – Beau-coup Favors, Inc. (www.beau-coup.com), the leading online retailer of favors, gifts and party supplies for weddings and other life events, today announced that Silicon Valley industry veteran Thomas Cole has been named Chief Executive Officer and a member of the Board of Directors, effective August 10, 2009. Beau-coup, a profitable and rapidly growing e-commerce company, recruited Cole to lead the company through its next era of growth, building on its previous success while extending its brand into new markets.

"I am greatly honored to welcome Tom as Beau-coup's CEO," says Polly Liu, founder of Beau-coup. "Tom brings a wealth of knowledge and a strong network of relationships to the position. As a proven business leader with deep startup and Internet experience, I am confident that Tom will accelerate the growth of Beau-coup. I especially admire Tom's integrity and commitment to the community, and know that he will be a good steward of the company's culture and values."

Having reached its seventh anniversary in 2009, Beau-coup has become a creative and leading force in the online event favors and gifts industry. The company, which is on track to cross $10 million in revenues this year, has been profitable with year-over-year growth since inception. Based on its 243% revenue growth rate over the past three years, Beau-coup recently was ranked 1,306 on the Inc. 5000 List.

"I feel very privileged to be a part of Beau-coup's management team, and am thrilled to take the reins of such a strong and growing company," said Cole. "I welcome this opportunity to build on the solid foundation at Beau-coup and am extremely optimistic about the company's prospects. I'm bullish about e-commerce generally, and see Beau-coup leveraging its powerful brand and continuing to gain market share as well as pursuing new opportunities. I look forward to providing a wider range of products to an ever-growing number of customers while maintaining the high-quality shopping experience and excellent customer service that helped the company get to this point."

Previously, Cole was a General Partner at Trinity Ventures, a Silicon Valley venture capital firm where he spent a decade investing in leading-edge technology and new media companies. Prior to Trinity, he held numerous design and development roles at both startups and larger companies including Approach Software and Oracle Corporation. Cole also served as a technology consultant to financial institutions including Wells Fargo Bank. He joins Beau-coup from his most recent role as founder and CEO of Consuming, Inc., an online business-to-business media company. Cole also serves as an angel investor, advisor and board director at several online marketing and retail startups.

Cole graduated Phi Beta Kappa with a B.S. with distinction in Computer Science summa cum laude from Yale University, where he earned the Chittenden Prize honoring the top student in math and science. He also holds an M.B.A. from the Stanford Graduate School of Business, where he was an Arjay Miller scholar. He serves as Chairman of the Glow Foundation, a non-profit working to help Bay Area high school students in need get to college by providing financial literacy training and funding.

Media Contact

For further information, contact:

Winnie Ying

Marketing Director
Beau-coup Favors, Inc.
650-209-1171

About Beau-coup Favors

Beau-coup was founded in 2002 with the mission of filling a gap in the wedding favors industry for unique and refined favors. The company's strength in merchandising and its elegant website have made it the leader in its industry and a valuable online destination for anyone looking for distinctive party favors, wedding supplies and bridal party gifts. Beau-coup has been featured in a variety of leading publications including Fortune, The Wall Street Journal, and InStyle Magazine.