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Beau-coup Party Favors Selects Innotrac as Fulfillment Partner

ATLANTA, GA (April 5, 2012) -- Innotrac Corporation (NASDAQ: INOC), a best-of-breed commerce provider integrating digital technology, fulfillment, and contact center solutions, today announced that Beau-coup Party Favors has selected Innotrac to provide fulfillment services to support the company's digital commerce expansion.

The California-based online retailer, founded in 2002, now ships to customers in 100 countries. Beau-coup's decision to move to a third party logistics provider was prompted by its commitment to exceptional customer service. With headquarters on the west coast, shipping time to customers on the east coast was taking up to five business days.

"We had reached capacity at our current facility and the decision was not whether, but where to open a new warehouse," recalled Beau-coup CEO, Tom Cole. "Through our partnership with Innotrac, shipping time is cut down to 2-3 business days for most addresses in the country."

"Beau-coup is a leader in their industry and we are very excited to partner with them as they continue to grow," stated Robert Toner, Innotrac's COO. "Fulfillment is a critical component in the online shopping experience. Having a multi-facility approach allows Beau-coup to enhance the brand experience and meet customer expectations of fast delivery times."

To support Beau-coup's growth goals and continued commitment to excellent customer service, Innotrac leveraged its technology expertise to integrate with Beau-coup's in-house platform. Innotrac provides seamless integration with commerce platforms, ERP systems, payment providers, and CRM solutions.

"We were thrilled by the smooth integration process," says Claire Raffaelli, Director of Operations at Beau-coup. "The Innotrac team was communicative, organized, and met every deadline set. It was a thrill to observe such a successful launch and we are looking forward to many years of growth with the Innotrac team."

The timing for the transition to East and West Coast fulfillment was driven by Beau-coup's plan to expand its product offerings dramatically in the coming year.

Media Contact

For further information, contact:

Winnie Ying

Marketing Director
Beau-coup Favors, Inc.
650-209-1171

About Beau-coup Favors, Inc.

Beau-coup is an innovative and leading retailer in the online party favors, gifts and supplies industry. Founded in 2002, Beau-coup's mission is to offer an unmatched selection of unique and quality products to help celebrate all of life's special occasions. Beau-coup has been featured in a variety of leading publications including Fortune, The Wall Street Journal, and InStyle Magazine.

Yolanda Kokayi


Innotrac Marketing Manager
678-584-4096
ykokayi@innotrac.com

About Innotrac

Innotrac Corporation, founded in 1984 and based near Atlanta, Georgia, is a best-of-breed commerce provider integrating digital technology, fulfillment and contact center solutions to support global brands. The Company employs sophisticated order processing and warehouse management technology and operates eight fulfillment centers and one call center spanning all time zones across the continental United States. Innotrac Europe GmbH has a network of fulfillment centers, call centers, and returns processing facilities with operations in the UK, Germany, France, Denmark, Sweden, Poland, Austria, Italy, Switzerland, Ireland, Spain and the Netherlands.

Information contained in this press release, other than historical information, may be considered forward-looking in nature. Forward-looking statements are subject to various risks, uncertainties and assumptions. Should one or more of these risks or uncertainties materialize, or should underlying assumptions prove incorrect, actual results may vary materially from those anticipated, estimated or expected. Among the key factors that may have a direct bearing on Innotrac's operating results, performance or financial condition are competition, the demand for Innotrac's services, Innotrac's ability to retain its current clients, Innotrac's success in growing its existing client base, developing new business, Innotrac's ability to maintain or improve gross margins in the face of increasing revenues, reducing operating costs in response to reduced service revenues, realization of expected revenues from new clients, the general state of the industries that the Company serves, changing technologies, Innotrac's ability to maintain profit margins in the face of pricing pressures and numerous other factors discussed in Innotrac's 2010 Annual Report on Form 10-K and other filings on file with the Securities and Exchange Commission. Innotrac disclaims any intention or obligation to update or revise any forward-looking statement whether as a result of new information, future events or otherwise.