Cruise Collection—A Partnership between Essie and the Cruise Lines International Association
New York, March 2005 – The wind in your hair, the sun on your face, sight-seeing, good times and relaxation—dreaming of a cruise? Let us make your dreams come true.
Essie and the Cruise Lines International Association (CLIA) have teamed up for the first time to create the Cruise collection—a line of six brand new nail polish shades created with luxury cruising in mind. Carried in salons, spas and specialty stores on cruise ships and on land, this new collection is perfect for a cruise vacation or a little summer fun and relaxation.
In addition to the introduction of the bright beautiful nail polish colors, the launch of this exciting new partnership will be kicked off with an editorial event in May which will take place on the Carnival Legend ship docked in New York City. Essie and CLIA are also hosting a contest which consumers can enter by obtaining an entry ballot from outlets carrying the Cruise collection or by visiting www.essie.com. Prizes include: cruise vacations for two on Carnival Cruise Lines, Princess Cruises, Norwegian Cruise Line or Costa Cruise Lines; Anne Cole bathing suits and Kenneth Cole sunglasses.
The Cruise collection consists of:
life saver – strong glittery orange, cruise control – warm tulip pink, fun ships – soft pinky-red with a gold infusion, princess pink – glistening soft cotton candy pink, magnifico – iridescent soft light fuchsia, and jewel – shimmery raspberry
Essie's CRUISE COLLECTION joins the award winning lineup including over 200 colors. Essie Nail Polish retails for $8.00. For further information, please call 1-800-232-1155 or visit www.essie.com
For further information, contact:
About the CLIA
The Cruise Lines International Association (CLIA) is the premier nonprofit cruise industry marketing organization comprising 19 leading cruise lines, which collectively accommodate 95 percent of North American cruise passengers. CLIA member travel agencies - of which there are 16,500 - are considered the consumer's very best resource when planning a cruise vacation. For more information on CLIA, cruise vacations, its member cruise lines and travel agencies, visit www.cruising.org.
Established in 1981 by Essie Weingarten, Essie Cosmetics, Ltd. has since expanded into one of the most successful nail care companies in the world offering over 250 fashion colors and total treatments for hands and feet. Today, with international distribution in over 50 countries, Essie Cosmetics is an industry icon.
A special thanks to
Beaucoup Wedding Favors (http://www.beau-coup.com/) was founded with the mission of filling a gap in the gifting industry for unique and elegant party favors. Beaucoup's online store is backed by a friendly and knowledgeable customer support team whose goal is to relieve some of the stress involved in event planning. For Further Information Contact: Winnie Ying, Public Relations, Beaucoup Wedding Favors - (877) 988-2328
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