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Beau-coup Reports Positive Early Results from the Google Trusted Stores Program

Beau-coup was one of 50 companies to participate in beta testing of newly opened Google Trusted Stores program. Beau-coup’s initial testing results show an increase in conversions and order size when customers can see the Trusted Store badge and the company’s shipping and customer service ratings.

MOUNTAIN VIEW, CA (June 12, 2012) Last week, Google announced the opening of the Google Trusted Stores program, established to help customers evaluate the reliability and efficiency of online retailers at a glance. Beau-coup was one of 50 companies to participate in beta testing of this program. A company meeting Google’s stringent requirements for this program receives a Google Trusted Store badge to display on its website.

Google works closely with merchants to track shipment statistics and customer issues and uses that data to assign the merchant a rating. When visiting a qualified merchant’s website, shoppers can hover over the Google Trusted Store badge to see ratings of the merchant’s customer service and shipping. Beau-coup’s early results show uplifts in conversion rate and average order size. The party supplies retailer saw an overall 8.6 percent increase in sales when customers could see the Google Trusted Store badge.

"We are looking forward to learning from the feedback provided by the Google Trusted Store Program. As a company, we set very high standards for service and shipping reliability; this is an excellent opportunity to for us raise the bar even higher and share the results with our customers." said Claire Raffaelli, Beau-coup’s Director of Operations.

"This badge is only awarded to online stores that deliver a great overall experience, so even if you haven't shopped with a merchant before, you can easily tell whether it is trustworthy, ships quickly and reliably, and offers exceptional customer service," said Tom Fallows, group product manager of Google Shopping.

Part of Beau-coup’s company mission is to provide unmatched customer service, and an exceptional online shopping experience. "We know customers are discerning and smart – with so many retailers to choose from, customers want to know they can absolutely trust us to go above and beyond to meet their needs. We've always been focused on providing an excellent customer service experience. Being a Google Trusted Store is an excellent way to transparently demonstrate our high level of service, verified by a trusted third-party source," says Tom Cole, Beau-coup’s CEO.

Media Contact

For further information, contact:

Winnie Ying

Marketing Director
Beau-coup Favors, Inc.

About Beau-coup Favors, Inc.

Beau-coup is an innovative and leading retailer in the online party favors, gifts and supplies industry. Founded in 2002, Beau-coup's mission is to offer an unmatched selection of unique and quality products to help celebrate all of life's special occasions. Beau-coup has been featured in a variety of leading publications including Fortune, The Wall Street Journal, and InStyle Magazine.