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Beau-coup Names Judy Lin Chief Executive Officer

Accomplished executive from the worlds of entertainment and sports to take the helm for leading online retailer in wedding and gifts industry

Mountain View, CA (January 29, 2008) – Beau-coup (www.beau-coup.com) is delighted to announce the appointment of Judy Lin to the post of CEO. The popular wedding and party favors retailer looks to Ms. Lin to execute strategy for continued growth and help realize Beau-Coup.com's vision to become the ultimate special events resource.

Prior to joining Beau-coup, Ms. Lin held directorship positions for movie studio Warner Bros. and media company Turner Broadcasting System, Inc. She also brings five years of sports industry experience working for the U.S. Olympic Committee and the National Basketball Association.

To the question of why the unlikely jump to the wedding industry, Lin explains, "Taking on the role of CEO at Beau-coup was a unique opportunity to utilize my breadth of experience and skills and contribute to an exciting business in a growing and dynamic marketplace." She adds, "Weddings and special events are more similar to sports and entertainment than one might think—both industries are all about excitement and emotion and once-in-a-lifetime memories."

"I was impressed by Judy's well rounded skill set and her can-do attitude. Her experience in corporate strategy and brand management is extremely valuable as we continue to enter new markets and build brand awareness," says Polly Liu, founder of Beau-coup. "It was difficult for me to imagine handing the reigns over to anybody, but I'm confident that Judy is a fit for our organization and just the person we need to take us to the next level."

What can we expect in the coming months? "For the company to continue to do what it does best—offer the best selection of unique special occasion favors and gifts and provide unparalleled customer service," says Lin, "and to keep doing it in bigger and better ways."

During her tenure at Warner Bros. Ms. Lin served as Director of Corporate Business Development and Strategy and managed projects that ranged from technology to international strategy. She holds an MBA from the Kellogg School of Management and a BA from Northwestern University.

Media Contact

For further information, contact:

Winnie Ying

Marketing Director
Beau-coup Favors, Inc.

About Beaucoup Wedding Favors, Inc.

Beau-coup was founded with the mission of filling a gap in the wedding favors industry for unique and elegant options. Over time, the product line has expanded beyond stylish wedding favors to include favors for bridal showers, baby showers and parties with a growing line of environmentally friendly gifts. In 2007 Beau-coup favors were found on the pages of 25 prominent print publications including The Wall Street Journal, InStyle Weddings and Better Homes and Gardens.