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Beau-coup.com Unveils New Look as Popular Wedding Retailer Takes on Baby and Special Occasions Markets

Leading online wedding favors retailer Beau-coup.com remodels its website to better serve new market segments

Mountain View, CA (PRWEB) April 10, 2008 – Beau-coup Wedding Favors, Inc., an established authority on wedding related gifts and supplies celebrates it's 6th year in business with a re-launch of its online store. The wedding favors retailer has broadened its range of merchandise to include an expanded line of baby shower and party favors as well as gifts for all kinds of special occasions. The re-designed website showcases three main categories: wedding, baby and party, a shift from the current primary focus on wedding that makes it easier for different customers to find exactly what they need.

"Our goal is to improve the shopping experience for both the customer browsing for ideas as well as the focused shopper looking for a specific product among our growing selection of merchandise" says Judy Lin, Chief Executive Officer of Beau-coup. The new site features revamped navigation with focus on the user. "We want to preserve the clean, uncluttered user interface our customers have come to expect even as we build out these new categories and add many new unique products" says Lin. The homepage also highlights customer-focused features such as live chat support, and Beau-coup's newsletter and popular wedding planning blog. "We're excited to offer a wider selection of special occasion products to our customers and are making it a focus of our merchandising efforts" says Polly Liu, founder of Beau-coup. "We are happy to see that a lot of our wedding customers are returning to Beau-coup as they celebrate the rest of life's many milestones."

To view the new look, visit the site at www.beau-coup.com.

Media Contact

For further information, contact:

Winnie Ying

Marketing Director
Beau-coup Favors, Inc.

About Beau-coup Wedding Favors, Inc.

Beau-coup.com was founded with the mission of filling a gap in the wedding favors industry for unique and elegant options. Over time, the product line has expanded beyond stylish wedding favors to include bridal shower favors, baby shower favors and party favors with a growing line of environmentally friendly gifts. In 2007 Beau-coup favors were found on the pages of 25 prominent print publications including The Wall Street Journal, InStyle Weddings and Better Homes and Gardens.